The Agenda

I wrote "The Agenda" with two purposes in mind: first, to offer businesspeople some guidelines on how to survive in an economy where customers have the upper hand. And second, to give people, whether or not they are business managers themselves, a sense of the real business news, the exciting changes occurring in the business world, largely out of the public eye.

Below you will find the excerpts from a few of the chapters of "The Agenda" as well as links to where you can purchase both the hardcover and the audio version of my latest book. I trust you will find it interesting and worthwhile.

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Table of Contents

Chapter 1: Get Serious About Business Again
Welcome to the Customer Economy

Chapter 2: Run Your Business for Your Customers
Become ETDBW

Chapter 3: Give Your Customers What They Really Want
Deliver MVA

Chapter 4: Put Processes First
Make High Performance Possible

Chapter 5: Create Order Where Chaos Reigns
Systematize Creativity

Chapter 6: Measure Like You Mean It
Make Measuring Part of Managing, Not Accounting

Chapter 7: Manage Without Structure
Profit from the Power of Ambiguity

Chapter 8: Focus on the Final Customer
Turn Distribution Chains into Distribution Communities

Chapter 9: Knock Down Your Outer Walls
Collaborate Wherever You Can

Chapter 10: Extend Your Enterprise
Integrate Virtually, Not Vertically

Chapter 11: Make It Happen
Turn the Agenda into Action

Chapter 12: Prepare for a Future You Cannot Predict
Institutionalize a Capacity for Change